BENTLEY / MOBIL1
CONTINENTAL GT3 NURBURGRING
Bentley Motorsport / Mobil1 Partnership launch
Client: Bentley Motors
Director / DOP / Editor: Al Clark
2nd Camera: Brad Lawson
Produced by: Bryn Musselwhite / Outrun
Sound: Andrei Leskovski
A 2 minute high energy, impactful film to announce the partnership of Mobil1 and Bentley Motorsport.
The directors treatment was to show the brutality of endurance motorsport, and the opportunity to work closely in the pits with one of the leading works teams was fantastic.
Another important goal was to not make the message diluted, but also try and avoid the usual sponsor-reveal films, and make it feel more like product placement. That said, a small part of the film was requested to use existing film assets from Mobil1.
The action includes POV of the drivers, complex sound design and a film process look to make everything feel energetic and in-the-moment.